Australian Fairtrade and specialty coffee roaster, Jasper Coffee, was established in 1989 whose success has been driven by selling its products through wholesalers, distributors, the Australian cafe community, as well as direct to customers via its four Melbourne-based stores and e-commerce website.
Jasper Coffee has also set themselves a goal for 2021 – to export its products to new and emerging markets in Asia, where it will continue to spread its ethical and sustainability messaging.
“Diversification has definitely been the key to the success of Jasper Coffee,” said Wells Trenfield, Jasper Coffee’s founder. “What we’ve learnt in 30 years is how important it is to always actively seek out alternative ways to strengthen the foundations of your business. Whilst COVID-19 has had a dramatic impact on our business, with severe loss of revenue within our retail sector, we are working to create stability against the backdrop of instability.”
Environmental practices are cemented in its business ethos. The company operates with certifications in organic, fair trade, 100 per cent carbon neutrality, becoming a certified BCorp member in April, 2016.
Moving forward, Jasper Coffee feels they have successfully tapped into a new market in what they do best, sustainability.
“In a world where large and small businesses are scrambling to find ways to reduce their carbon footprint and deliver a more sustainable business operation, Jasper Coffee has been compliant and accredited in these arenas for years. We are perched ready to deliver an authentic solution for the coffee industry that meets this demand. We are in the box seat to be able to be the first to deliver,” said Trenfield.