Alexandra Cooper


Oterra: A new identity for Chr. Hansen Natural Colors

Chr. Hansen Natural Colours A/S, the largest worldwide naturally sourced colours provider, has announced it will now operate under the name Oterra, following the move as a standalone company. 

The name Oterra was inspired by the Latin word for earth. The rebranding reflects the company’s commitment to provide the world with colours from natural sources, contributing to food that is natural, authentic, safe and sustainable. The company’s ownership and staff will not change.  

“We have been producing natural colours for more than 145 years now – our new name and brand identity are rooted in this proud heritage and reflect our belief that nature provides the best ingredients,” Oterra CEO Odd Erik Hansen said. 

We help our customers meet the increasing global consumer demand for natural products by utilising the power of nature’s true colours and our unrivalled expertise in colours for food, beverage and pet food.” 

The new name is the latest in a string of announcements for the company which was acquired by investment organisation EQT this year. In April, the company announced its first strategic investment with the acquisition of SECNA Natural Ingredients Group S.L. This move supports EQT’s strong growth plans for the company. 

“The board is very excited about the relaunch as Oterra – a name and identity that encapsulates our purpose and sustainable value proposition,” Oterra Board chairman Cees de Jong said. 

We see great growth ahead for Oterra and are confident the company will accelerate its development under its new brand.” 

Since its first colour launch in 1876, Oterra has used the power of nature’s true colours and championed the view that natural is best. It continues to share its expertise in colours for food, beverage, dietary supplements and pet food, helping manufacturers bring appealing products to consumers. 

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