Australian Venue Co, Liquor Marketing Group to rebrand 21 major retail outlets


Following an extensive tender submission process, Australian Venue Co (AVC), the operators of over 180 iconic pubs and bars across the country, has chosen Liquor Marketing Group (LMG) as its partner in rebranding 21 liquor retail outlets. 

Effective from 1 February, AVC and LMG have commenced rebranding the 21 stores, spread throughout five states under the Bottlemart, SipnSave and Harry Brown retail banners. 

“AVC’s portfolio is strong in both numbers and iconic venues and LMG is thrilled to have been appointed as their preferred partner,” LMG CEO Gavin Saunders said. “This exciting new partnership is built on a foundation of shared business goals – both AVC and LMG are steadfast in our commitment to creating exceptional, local customer experiences and delivering excellence at scale. 

“We look forward to working closely with AVC to expand our brand reach and bring the Bottlemart, SipnSave and Harry Brown retail and eCommerce offers to many more locations across the country and unlock further growth opportunities within each of these venues.” 

Kenny Duff at the Bottlemart Whitsundays Plaza.

According to Craig Ellison, chief operating officer at AVC, LMG shares a similar ethos to AVC in empowering managers to tailor their business to the local community. 

“LMG offers tailored marketing support to their member stores, which allows the store manager to stay in the driver’s seat and deliver customer experience designed specifically for the local community,” Ellison said. 

Retail store manager, Kenny Duff – whose liquor outlet in Whitsundays Plaza was recently rebranded to Bottlemart – said the move has been a win for business. 

“It has provided customers with a refreshed shopping experience, supported by a fantastic marketing and promotional program (both instore and online); we are already getting strong feedback on the great deals offered,” Duff said. 

“The support from the Bottlemart team has been excellent and they are always on hand with market insights and growth opportunities for the business. I foresee a strong and prosperous future for all involved.” 


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