Australian cookie company temporarily re-brands to help the charity R U OK?

The Byron Bay Cookie Company has re-branded its milk choc chunk cookies, for a limited time, to help raise funds and awareness for R U OK? charity.

The Australian charity focuses on suicide prevention, by inspiring and empowering everyone to meaningfully connect with people around them and support anyone struggling with life.

The cookie manufacturer’s milk choc chunk cookie is getting a makeover for the occasion and has been baked in a way that makes it easy to break in half and share with a friend, family member or work colleague.

Ahead of R U OK? Day on the 13th of September, the R U OK? cookie will be available in selected cafes and independent retailers.

READ: David Jones, Byron Bay Cookie Company partner for charity

The shareable cookie will also be available to purchase online at the R U OK? Website.

A minimum of five cents from every R U OK? cookie sold in the lead up to R U OK? Day will be donated to the charity.

CEO of R U OK? Brendan Maher said Byron Bay Cookies were well known for baking a quality product.

“Sitting down with a cuppa and a cookie is a great opportunity for people to start a quality conversation,” said Maher.

Byron Bay Cookie Company marketing manager Emilie Emond said the company was pleased to be supporting such a meaningful cause.

“We would encourage all of our cookie lovers to reach out to their loved ones and work mates and start a conversation with four simple letters: R U OK? This could be as simple as sitting down over a cup of tea or coffee….and sharing a cookie,” said Emond.

R U OK?’s vision is a world where everyone is connected and protected from suicide.

The charity encourages the help-giver to act when they see signs that someone’s struggling, notice changes or just feel that something’s not quite right with a friend, colleague, loved one, team mate or neighbour.

R U OK? promotes four conversation steps, asking people if they are OK, listening, encouraging action and checking in.