Woolworths unveils first Queensland CFC, meets growing demand


Woolworths is aiming to better serve the growing demand for online grocery shopping in Brisbane with Queensland’s first online Customer Fulfilment Centre (CFC) at Goodman’s Rochedale Motorway Estate. 

The facility is approximately 10,000sqm and is the only CFC in the Woolworths network to offer Direct to Boot. It will support up to 30,000 home deliveries and Direct to boot Pick up windows a week, while creating up to 800 jobs.  

Located approximately 18km from the CBD and servicing an area that spans from Beenleigh to Mt Ommaney, the purpose-built facility has wider aisles and more shelf space than a standard supermarket, allowing personal shoppers to handpick orders from a range of more than 25,000 products quickly, accurately and efficiently. 

“Online grocery shopping has been well and truly embraced by our Brisbane customers, many of whom are looking to reclaim time in their busy lives,” Woolworths managing director eComX Sally Copland said. 

“Over the past three years, we’ve seen the demand for online groceries in Metro Brisbane more than triple, a trend we are actually seeing across the entire state of Queensland. To keep pace with this demand we’re investing in new online infrastructure to offer our customers more delivery windows and an even more reliable service. 

“As well as strengthening our network capability, this new state-of-the-art facility is an important part of our ongoing commitment to investment and jobs in Queensland. We’re delighted to be welcoming hundreds of new team members to our new facility.” 

According to the federal member for Bonner, Ross Vasta, the new CFC will help strengthen local food supply chains in and around Brisbane. 

“With the challenges of COVID-19 over the last few years, and constant changes to family-work lifestyle, it is great to see Woolworths investing in flexible retail options for consumers,” Vasta said. 

Designed with sustainability front and centre, the facility features such as rainwater harvesting, and smart metering to help monitor and reduce energy consumption. The facility also features over 850 solar panels that will provide approximately 20 per cent of the site’s total annual electricity consumption.  

“Rochedale Motorway Estate – and Woolworths’ facility – is a prime example of Goodman’s focus on delivering sustainable properties that use the latest innovations in design, construction and energy generation,” Goodman CEO Australia Jason Little said. 

“This property’s strategic location will drive supply chain efficiencies for Woolworths, placing them closer to consumers, allowing speed to market and ease for shoppers.” 

The opening of the Rochedale CFC will provide a major boost to Woolworths’ same day delivery capacity. 

“We’re determined to have the very best online grocery offer in Queensland and this facility is an important part of our ongoing commitment to providing customers with high-quality products fresher, faster and more convenient than ever before,” Copland said. 

The Rochedale CFC is the next step in Woolworths’ QLD eCommerce network development, which includes the existing Woolworths Maroochydore (Big Top) Store, and supermarket store network. 

Woolworths Group employs 35,000 team members in Queensland and has invested tens of millions in new shopping centres, stores, renewals and online infrastructure across the region over the past 12 months. 


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