Shell sowing the seeds of sustainability in farming


By 2050, the world’s population is expected to grow by 2 billion more people,¹ and with that the food production sector will experience a 60 per cent increase in demand for adequate food products such as meat, dairy, and vegetables to accommodate this growth.²

This projected surge in demand for food production will require farmers to maximise their harvest yields, conserve natural resources, and increase the efficiency rating of their farming machinery, equipment, and operations – while at the same time minimising their impact on the environment.

Across industries, there has been a move toward stricter government imposed environmental policies and regulations as it pertains to the use of industrial grade oils and lubricants. With these restrictions being tightened with every passing year, one Agriculture and Forestry senior manager in the Southeast Asian region remarked, “The industry is looking to replace mineral lubricants with environmentally friendly, biodegradable lubricants, which have no impact on the environment and ecology.”

As a distributor of Shell products in Australia, Motion Australia acknowledges that finding a path toward sustainable production has never been more crucial for the future of the agricultural industry.

“Lubrication plays an important role in improving the performance, reliability and overall efficiency of a piece of equipment during the production process,” says Steve Keown, national product manager for Lubricants, Oils, Greases and Lubrication Equipment at Motion Australia.

According to Keown, an effective lubricant will enable an operator to bolster their production and extend the life of their equipment, while utilising the least amount of oil and lubrication as possible.

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1. United Nations, World Population Prospects 2019
2. United Nations, ‘Feeding the World Sustainably’ article


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