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Regional chocolaterie launches exclusive easter range at Coles Local


Coles Local stores across Victoria will offer an exclusive range of chocolate easter eggs from farmed region supplier, The Great Ocean Road Chocolaterie.

Owners Ian and Leanne Neeland invented ‘destination chocolate’ with travellers heading to the Great Ocean Road, the Yarra Valley, and the Mornington Peninsula to experience the Victorian food brand. Now, you can get the chocolate at your Coles Local as a special easter gift.

“We have spent many years creating a product we know Victorians love, and it is exciting knowing we will be able to reach so many more people through this exciting partnership with Coles Local,” Neeland said.

The offers will include premium easter eggs in dark, milk, white and caramelised white chocolate, polka dot eggs in a basket, ‘Thumper’ the chocolate bunny and his relative ‘Clarence,’ all shipped from the chocolaterie to Coles Local stores across the state.

The Great Ocean Road Chocolaterie makes Easter treats that are ethically sourced, rarely selling its artisan chocolate outside of its regional outlets.

“The idea of getting a high-quality presentation of our products in the inner-city suburbs of Melbourne was exciting for us. We saw it as an opportunity to reach customers with our premium product, who may not have heard of us,” Neeland said.

Coles Local also partnered with The Fishery, which are working with suppliers in Australia and New Zealand for the past three decades.

Customers in Surry Hills will also get a ‘salmon station’ at their Coles Local, where The Fishery team will be on hand to customise fresh cuts of salmon.

Cremorne Street bakers’ single-serve hot cross bun cookies and bunny-shaped ‘Some Bunny Loves You’ biscuits will also be offered at Coles Locals. This decision was following the success of its reimagined hot cross bun with jalapeno and cheese offerings.

Coles Local is thrilled to welcome the regional suppliers and is excited to offer more premium products to customers, head of Coles Local Michael Fahd said.

“Easter is a great time for celebrating with friends and family, whether a seafood banquet, an Easter egg hunt or a family breakfast of hot cross buns,” Fahd said.

“While there are many traditions surrounding the Easter season, we are always looking to mix things up and add new products to our range, providing customers with more options for egg-cellent entertaining.”


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