On The Shelf

Ned Australian Whisky is proving popular in local market

With the popularity of whisky soaring, Australian-based whisky brand, NED Australian Whisky, is the fastest growing whisky brand in the country, with more Aussies adding its locally owned and made product to their carts.

Founded by some Melbourne-locals, NED Australian Whisky was established by Top Shelf International with one desire in mind, to create a locally-distilled Australian whisky that all Aussie dark spirit drinkers could be proud of.

Whisky connoisseurs and casual enthusiasts alike can sit back and enjoy the full strength and character of a whisky made on Australian land.

When you are launching into a category, dominated by the ‘Americans’, you need some serious inspiration.

The brand needed an icon that was deeply woven into the Australian vernacular and the founders thought who better than to take the challenge up to the imported brands, than the infamous Ned Kelly.

In February 2021, Dan Murphy’s highlighted an incredible increase in Australian whisky sales with a 150% growth over a six-month period.

Yet only 8 per cent of spirits consumed in Australia are made in Australia, a stat that the NED Australian Whisky will grow with the other premium Australian spirits brands available.

Aimed at setting the highest standards of quality whisky Australia has to offer, the team at Top Shelf International, has pulled the best techniques (half from the Scots and the other half from the Americans) to craft its uniquely Australian whisky, one that has the exceptional characteristics of a top-shelf bourbon.

Dark spirit drinkers are drawn to the mellow grain and vanilla aroma, then the smooth clean heat of the whisky, before a dark chocolate yet oaky finish that stays long after the first sip.

NED is distilled from all Australian grown grain, mashed and fermented in Melbourne with its own proprietary process, taking the best of single malt production and combining it with sour mash techniques. Aged in new and second fill American oak, the whisky takes it mellow character from the changeable Melbourne weather.

Every barrel of NED Australian Whisky is tasted and assessed before being harvested, hand bottled, hand labelled, and delivered to consumers national wide.


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