Divine Chocolate, a Fairtrade, B-Corp certified chocolate company co-owned by farmers, has debuted refreshed branding that features new packaging and a powerful call to action for chocolate lovers worldwide – to help end exploitation in the cocoa industry.
Encircled by the tagline “every bar directly improves the lives of farmers,” a modern logo depicts the brand’s iconic handshake to communicate Divine Chocolate’s partnership with farmer-owners. To connect consumers to how their purchasing choices can empower others, each wrapper highlights the Divine Difference and Divine’s mission to change the cocoa industry.
The brand’s 13 flavours of dark, milk and white chocolate bars feature shareable pieces, each also imprinted with the roundel, cocoa beans and the brand’s “one purpose” mission statement.
“When it comes to chocolate, small choices create big changes,” Divine Chocolate executive vice president and general manager for North America, Troy Pearley, said.
“These branding updates better reflect our commitment to the social and economic exploitation that has impacted the cocoa industry. Every chocolate bar that consumers purchase improves the lives of farmers and their families.”
The poverty created by farmer exploitation is a root cause of issues within the cocoa industry, ranging from child labour and gender inequality to deforestation.
In collaboration with Kuapa Kokoo, the co-op that co-owns Divine Chocolate, Divine Chocolate is committed to leading a revolution that propels change along the cocoa supply chain, enabling farmers and their families to flourish.
All Divine Chocolate is made with Fairtrade sugar and single-origin Fairtrade cocoa beans grown by family farmers in Ghana. Its chocolate bars contain 100 per cent pure cocoa butter, natural flavours and ingredients, no palm oil, no soy and no GMOs. All products are vegetarian, with vegan-suitable options are available. As a B-Corporation certified company, the packaging is plastic-free and features recyclable foil and paper.
Available for purchase nationwide as well as online at shop.divinechocolateusa.com, offerings include snack bars, a baking collection, unsweetened cocoa powder, crispy thins, organic, mini- bar flights, milk and dark chocolate advent calendars, chocolate coins, drinking chocolate and holiday editions.
To learn how every Divine Chocolate bar helps end exploitation in the cocoa industry, visit www.divinechocolate.com.