The Great Aussie Waffle Log

Polly Waffle making it back onto Australian shelves but under the name , “The Great Aussie Waffle Log"

The chocolate bar was pulled of shelves in 2009, after Nestle said declining sales meant it was no longer viable.

Dingley Chocolate makers Chocolate works have spent the last nine months perfecting their recipe for the Aussie favourite with the Polly Waffle set to be back on the market by the end of the month.

Social media played a huge part in the re-birth of the Polly Waffle with several Facebook pages made in dedication to the classic chocolate bar.

The Polly Waffle will be available from Chocolate Works online stores initially but Chocolate Works is hopping to supply to smaller chocolate shops in the future.

Cadbury announces Olympics ambassador sponsorship

Confectionery brand Cadbury has named Australian Olympic champions Sally Pearson and Anna Meares as ambassadors in the lead-up to the 2016 Rio Olympics.

The chocolate-maker announced the champion hurdler and track cyclist as ambassadors yesterday as part of its “bring the joy” campaign.

Lauren Fildes, chief of strategic partnerships and events at Mondelēz International (Cadbury’s parent company), said that the sponsorship was a way of expressing the brand’s identity through to the Olympics.

“Sponsorships, really are also there to be relevant at a time a major event is on,” she said.

“And obviously there’s not a better event that happens every four years where the world comes together and celebrates athletes at such a high level.”

Up & Go now gluten-free with 4.5 Stars

Sanitarium’s new Gluten Free Up&Go is now available and offers consumers looking to avoid or reduce their gluten intake an expedient breakfast option, while still containing the protein and energy of two Gluten Free Weet-Bix and milk. 

It is also 98.5 per cent fat free, high in fibre and provides half of an adult’s daily calcium requirements.

Jaemes Tipple, Up&Go Brand Manager – Sanitarium, said the company developed the product in response to consumer feedback from the growing population who avoid gluten, and may not always have time for a sit down breakfast.

“We know that approximately 1 in 70 Aussies have Coeliac disease and many others are eliminating or limiting gluten in their diet, so we’ve developed Gluten Free Up&Go to provide a convenient, great-tasting, gluten-free liquid breakfast choice, in addition to the market-leading regular Up&Go.”

“Sanitarium is committed to the health and wellbeing of Australians, and providing nutritious products they love,” he said.

Michelle Reid, Accredited Practising Dietitian and Nutritionist at Sanitarium, said the new Gluten Free Up&Go has a 4.5 Health Star Rating, under the new Government-led initiative which rates foods from 1⁄2 star to 5 stars, based on their nutritional credentials.

“When you don’t have time for a sit down breakfast and you are needing to avoid gluten, Gluten Free Up&Go is the ideal option for on the run. Gluten Free Up&Go earned 4.5 out of a possible 5 stars due to its protein content and being low in saturated fat and sodium.”

“Gluten Free Up&Go also contains 10 essential vitamins and minerals, making it an excellent choice to help start the day right,” she said.

Nestlé enters global super-premium chocolate category

Nestlé has announced its entry into the global super-premium chocolate category with its almost 200-year old Swiss chocolate brand Cailler.

Founded by François-Louis Cailler in 1819, Cailler is Switzerland’s oldest existing chocolate brand. It is still produced at its original factory in Broc, ‘Maison Cailler’, using milk from local farms and high quality cocoa from the Nestlé Cocoa Plan.

Cailler’s global chocolate range features artwork hand-designed by Swiss artisan, Marianne Dubuis, who incorporates the Swiss art of découpage (paper-cutting) into her silhouette-based designs. Each one tells a part of the Cailler story.

“We’re pleased to introduce Cailler to the wider world” said Sandra Martinez, Head of Nestlé’s global confectionery business.

“It has all the characteristics of a super-premium product – a high quality product with a unique brand story and image. We believe it has significant global potential.”

Australian carob producer secures non-GMO status

The Australian Carob Company, producers of more than 200 tonnes of quality, allergy-free carob pods for distribution throughout Australia and export markets such as USA, China, Hong Kong and the UK, has secured Non-GMO verification from Cert ID.

Based in South Australia, The Australian Carob Company owns and harvests 6000 carob trees using sustainable and organic farming practices. Accredited by Australian Certified Organic (ACO) and USDA Organic Standards, non GM Verification by Cert ID, carried out by its Australian partner company HACCP Australia, will give The Australian Carob Company ‘added value’ with the increasing GM-aware Australian consumer, as well as in new export markets such as the USA.

Cert ID has Non-GMO verified the growing, harvesting, processing and packaging of seven carob products including Roasted Carob Powder, Raw Carob Powder, Raw Carob Kibble Nibbles, Carob Syrup. Back up testing was also undertaken to ensure that GM presence is below 0.1% as set out in the Cert ID Non GM Standard.

Cert ID’s Non-GMO Verification system is designed for food manufacturers and ingredient suppliers who wish to inform consumers of the non-GM status of their product. The scheme is particularly suitable for food producers and manufacturers wishing to target the North American market where awareness of GM issues is increasing. 

Michael Jolley, owner of The Australian Carob Company said: “We are already committed to the highest standards of sustainable and organic farming practices but our increasing export activities means we were being asked about our non GM status too. The Cert ID Non GMO Verification scheme provides a unique selling point because we are now able to demonstrate complete traceability at every step of carob production, which gives us real ‘added value’.

KitKat set to go 100% sustainable

KitKat is the first global chocolate brand to announce that it will use only sustainably sourced cocoa to manufacture all of its products, and will do so from early 2016.

The brand already uses only sustainably sourced cocoa, accredited by independent third-party bodies, in products sold in certain markets, but this new announcement extends the practice worldwide, including the United States.

Sandra Martinez, Head of Confectionery for Nestlé, said: “We’re delighted to be a flag bearer for the industry, as the first global chocolate brand to announce such a move.

Sustainable cocoa sourcing helps safeguard the livelihoods of farming communities and delivers higher quality cocoa beans. This announcement will only strengthen consumer trust in KitKat as a responsible brand.”  

The initiative, which coincides with KitKat 80th birthday, is part of what the company said is “Nestlé’s commitment to source 150,000 tonnes of sustainably produced cocoa by 2017 via the Nestlé Cocoa Plan.”

“The Nestlé Cocoa Plan aims to improve the lives of cocoa farming communities and the quality of the cocoa Nestlé purchases,” the company said.

New liquorice brand set to take off

Fyna Foods Australia has launched Superior Liquorice, a unique new soft eating liquorice brand designed to appeal to young adults and trendsetters.

By evolving Fyna’s existing liquorice recipe and product knowledge, the new range offers a variety of fragrant and sweet flavours, uniting soft liquorice qualities with smooth milk, dark and white chocolate options, all made in Fyna’s factory in Melbourne’s South East.

Fyna Foods Australia CEO, Gillian Powell, said: “We’re really excited about introducing a new and fun brand to Australia. As part of the research and development phase of Superior Liquorice Co, we recognised that soft eating liquorice has the potential to be marketed towards younger consumers, because their tastes are now a lot more adventurous than perhaps was previously thought.”

Ten flavours will be released under the new brand including Soft Eating Liquorice Bites, Raspberry Flavoured Soft Eating Liquorice Bites, Milk Chocolate Coated Liquorice Bites, Raspberry Flavoured Dark Chocolate Coated Liquorice Bites and Soft Eating Liquorice Wheels among others.

“Cadbury partners with the Opera Australia to launch premium chocolate”

Cadbury has announced its new premium chocolate brand, Cadbury Coco, aimed at providing something different for chocolate lovers seeking indulgent pleasures. 

Cadbury Coco is a range of elegantly thin, smooth and refined dark chocolate that delivers a lingering cocoa character. Made with discerning chocolate lovers in mind, Cadbury Coco is targeted at those who appreciate chocolate as one of life’s little luxuries. 

To support Cadbury Coco, Cadbury is launching a multi-million dollar marketing campaign to brand awareness and trial, led by a new TVC that showcases the Cadbury Coco’s premium credentials. 
A three-month sampling program across the country will reach a further 1.5 million people. 

Cadbury's have also formed strategic partnerships with Virgin Australia and Opera Australia, designed to attract those looking for more luxury from their chocolate. 

Sampling activity will take place across Virgin Business Lounges and at performances of Anything Goes at Sydney Opera House and Melbourne Arts Centre in the coming months. 

Kate Watson, Senior Brand Manager for Cadbury Coco at Mondelēz International said: " Cadbury Coco is a genuinely new offering for the category from Cadbury and we know it will capture the imagination of Australians who enjoy the finer things in life. Cadbury Coco will take people on a journey of discovery, acting as a guide to new possibilities and experiences that ignite the senses and free their passionate spirits." 

 

Magnum ice cream launches luxury chocolate collection

Unilever’s premium ice-cream brand Magnum is launching into confectionery with the release of a delicious new Chocolate range. The new Chocolate Collection is made with premium, Magnum Rainforest Alliance chocolate, and features the iconic Magnum chocolate crack.

Launching into most major grocery and independent stores from October this year, the release of the Magnum Chocolate Collection will offer Magnum fans a chance to indulge with decadent, beautifully packaged treats available in Blocks, Bars, Thins as well as Gift Boxes.

Manufactured under license by Kinnerton Confectionery, the Australian release coincides with a global launch spanning Germany, France, Portugal, Spain and New Zealand, along with the UK where MAGNUM Chocolates are expected to appear on shelf in select high street stores, including Selfridges and WHSmith, from mid-September, and Tesco from February 2016. 

“The premium chocolate segment is the growth sector for chocolate1 in Australia,” says Kinnerton Confectionery Australian Marketing Manager, Vruchi Waje. 

“Young consumers aged between 25-34 are the ones most likely to indulge in a block of chocolate2, however the current premium chocolate offerings lack stand out, and mostly appeal to consumers over 35 years.

The Magnum Chocolate Collection will be available in a variety of flavours across its Blocks, Bars, Thins and Gift Boxes, including Milk, Dark, White, Almond Truffle, Salted Caramel, Intense Raspberry, Double Chocolate, Almond Classic and Praline Crunch. 

 

Mondelez International announces official partnership with the AOC

 

In what could be considered a natural fit – supplying athletes with energy-laden products, Mondelez International is now the official chocolate, candy, biscuits and spreads partner of the Australian Olympic Team (AOC), through brands including Cadbury, The Natural Confectionary Company, Oreo, Ritz, Vegemite and Kraft Peanut Butter.   

We’re absolutely thrilled to support the Australian Olympic Team – as a country and as a company,” said Amanda Banfield, Managing Director Australia & New Zealand, Mondelez International. “Our brands bring joy to millions of Australians every single day and we are looking forward to our exciting partnership and celebrating our Australian Olympians competing at this iconic sporting event”. 

Fiona de Jong, Chief Executive of the Australian Olympic Committee, said “The Australian Olympic Committee relies on the generosity of corporate Australia to send our Australian Olympic Team to Rio 2016. In this partnership we have a very real, collaborative opportunity to make Olympic dreams come true for our young and talented Australian athletes, and help bring joy to their accomplishments”.

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